Agency Partnership

The hosting partner your
agency has been looking for

Black Label Hosting is an Australian agency hosting partner: fully managed, white label WordPress and VPS hosting for digital agencies running client portfolios. With 20+ years in web hosting, SEO and digital marketing, we understand your world and deliver before you have to ask.

Become a Partner View Plans
The Problem

Sound familiar?

01

You're a number in a ticketing system

Up to 24 hours waiting for a response on critical hosting issues while your clients breathe down your neck.
✓ Direct priority support with 24/7 uptime monitoring and pager escalation. No queues.
02

You're doing the migration yourself

Spending your team's billable hours troubleshooting DNS, fixing broken links, and chasing legacy issues post-migration.
✓ Fully managed, zero-outage migrations with before/after performance benchmarking.
03

Security is your problem

Hoping you've set up backups correctly, praying the site doesn't get compromised, and scrambling when it does.
✓ Multi-layer security hardening, auto-clean malware, DDoS protection. All managed for you.
04

Performance is inconsistent

Noisy neighbours on shared hosting tanking your clients' load times. Oversubscribed servers killing conversion rates.
✓ LiteSpeed servers at 30-40% load. CloudFlare CDN. WP Rocket. Sub-half-second load times.
What You Get

A strategic hosting partner, not just a provider

Everything below is included when you partner with Black Label for your agency's hosting needs.

Centralised Management

Plesk agency partner account to manage all client subscriptions from a single dashboard. Optional individual Plesk accounts for each client.

Zero-Touch Onboarding

Systemised client communications throughout onboarding. Site health checks, malware cleanup, URL corrections, SSL provisioning - all handled.

Performance Benchmarking

Before & after migration performance reports proving the value of the move to your clients and stakeholders.

Email & DNS Managed

GSuite setup, Office 365 DNS configuration, DKIM/SPF setup, email migrations. Route 53 DNS managed separately for resilience.

SEO-Ready Infrastructure

Google Search Console & Analytics integration, Recaptcha setup on forms, optimised server configs - out of the box.

White-Label VPS

Fully managed VPS solutions for your largest clients. Dedicated resources, no noisy neighbours, reduced attack surface. Custom server builds.

Managed WP Updates

Business Class and above includes 24/7 site-level uptime monitors and managed WordPress updates so nothing breaks unexpectedly.

Domain Monitoring

Domain expiration monitoring and notifications across your entire client portfolio. Never lose a domain on your watch.

Lifecycle Management

Fair usage soft limits, automated payment reminders, and decommissioning that includes final site backups offered to your clients.

White Label Hosting Australia

White label WordPress hosting for Australian agencies

White label WordPress hosting lets your agency offer fully managed hosting to clients as part of your own service, while we run the infrastructure behind the scenes. As an agency hosting provider, Black Label supports two ways of working, and many agencies use both.

How do agencies earn a margin on hosting?

With the fronted model, client hosting sits on your agency’s Black Label account and you on-charge each client at your own price. You set the margin, you own the client relationship and your clients deal with you. With the referral model, clients sign up directly with us through your tracked partner code and you earn a monthly commission while they stay active, without handling billing or support. Agencies with enough active referrals can also have their own website hosted at no charge.

Is the hosting really unbranded?

Yes. Hosting is delivered on Amazon Web Services, including server IP addresses and DNS, so an ordinary technical check shows no link to Black Label Hosting. You present hosting as part of your agency’s service. What white label hosting in Australia does not cover is using our name or brand as your own: we act as an extension of your team, not the other way around.

What does the agency still have to do?

Very little. We handle migrations, security, backups, performance tuning and server support, and agency partners get a centralised Plesk account to manage client subscriptions in one place. With fronted hosting you remain the contact for your end clients, so we support you and you support them. The full terms are in our Agency Partner Agreement.

The Process

How we onboard your clients

01

Migrate & Test

  • Full site migration from any host
  • URL correction (dev to prod, SSL-enabled)
  • Site health check & malware cleanup
  • Let's Encrypt SSL with full chain validation
  • Systemised client communications
02

Optimise & Harden

  • Performance tuning & caching setup
  • CloudFlare CDN & WP Rocket integration
  • Security hardening (Sucuri, Wordfence, BitNinja)
  • Route 53 DNS configuration
  • DKIM, SPF & email configuration
03

Monitor & Manage

  • 24/7 infrastructure monitoring
  • Site-level uptime & performance alerts
  • Managed WP updates (Business Class+)
  • Server health & CPU load alerting
  • Ongoing "zero-touch" support
The Difference

Black Label vs commodity hosting

Commodity Host Black Label
Site migrationDIYFully managed, zero-outage
Support response24hr ticket queuePriority + 24/7 pager escalation
SecurityBasic shared firewall7-layer security stack
Performance tuningNot includedFull audit + ongoing optimisation
SSL setupSelf-serviceFully managed + chain validated
DNS managementSame server as hostingRoute 53, separately managed
BackupsHopefully you set them upDaily VM snapshots, 14-day rolling
Email migrationsNot includedGSuite, O365, DKIM/SPF managed
Server loadOversubscribed30-40% target, LiteSpeed
Malware responseYour problemAuto-clean + escalation
Agency dashboardIndividual loginsCentralised Plesk partner account
DecommissioningInstant deletionFinal backup provided to client

Frequently asked

What is an agency hosting partner?

A hosting provider that works as an extension of your agency: it manages client migrations, security, backups and support so your team does not have to, and gives you a way to earn recurring revenue from hosting.

How does the Black Label agency partner program work?

Apply through our agency application form. Once accepted, you can host clients on your own account and on-charge them at your own price, refer clients through your tracked code for commission, or both.

Can my clients see that you host their site?

No. Hosting is delivered on AWS infrastructure, including IP addresses and DNS, so an ordinary technical inspection does not expose Black Label Hosting.

Do you migrate our client sites?

Yes. Every migration is free and fully managed with zero downtime, including a health check, malware cleanup, URL correction, SSL setup and before and after performance benchmarks you can share with clients.

Can you host our larger clients on a VPS?

Yes. Fully managed, white label VPS servers are available for your largest clients, with dedicated resources and custom builds. See managed VPS hosting.

Ready to give your clients the
hosting they deserve?

Get in touch for a no-obligation conversation about your agency's hosting needs. We'll show you what a true hosting partnership looks like.

Become a Partner